Lisa McSorley
Company founder and creative director
“There are three responses to design.
Yes, no or WOW.
WOW is the one to aim for.”
Your creative partner.
Need someone who can make your business look like it knows exactly what it's doing? That's where I come in.
I'm an experienced graphic designer and creative partner, helping businesses look more professional, more consistent and a lot more memorable. Think of me as your design department – just without the payroll, taxes and office politics.
I work with businesses that need everything from a new brand to a last-minute presentation, a brochure that actually gets read, human-designed flyers that don't look like everyone else's, exhibition stands, magazines and just about anything else that involves making ideas look brilliant.
Over the years I've designed for global brands including Uber, Uber Eats, Magnum Ice Cream and Logitech, as well as brilliant local businesses proving you don't need a London postcode to deserve world-class design.
How did I get here?
It all started in Manchester, where I studied Graphic Design at the University of Salford, before heading to London in the glorious, caffeine-fuelled days when magazines ruled the world.
For years I designed some of the UK's biggest magazine titles, including That's Life!, Woman & Home, Ideal Home, Real Homes, Good Homes, Grand Designs, World of Cruising, Junior, Practical Parenting, Prima Baby and plenty more.
If you bought magazines in the '90s and 2000s, it’s possible that I designed it.
Working in publishing taught me to think fast, hit impossible deadlines, juggle ten things at once and spot a typo from across the room. Those skills have aged surprisingly well.
These days I work from my kitchen in Hitchin, which is studio by day, but by night it’s the hub of the home I share with the hubby, two teenagers and our beloved three-legged 10-year-old dog who firmly believes he’s the boss here.
I still love clever ideas, beautiful typography and that moment when a client says, "WOW. That's exactly what I meant… I just couldn't explain it."
Also, nobody tells me to turn my music down anymore. That's one of the many perks of working from home.
